Automation

What is Sales & Marketing Automation?

Imagine this; you are just starting out on your online business. You don’t have a whole team of sales and marketing experts backing you up. You need sales and time is ticking. Just how do you build your business with just the resources you have? This is the scenario that a lot of us have faced or are even facing right now. Problems as such are now a figure of the past due to special strategies and systems that make use of automation. The best way is to make all those processes automated according to your preferences. That’s what it’s all about.

Why do you need automation?

Your sales prospects aren’t the only ones with pain points that need solving. Regardless of your industry or job title, there’s some part of your day-to-day tasks that you wish was faster, easier, or more efficient. Marketing and sales are certainly no exception, which is why we developed the Automated Behavioural Marketing System to address the common pain points that you are experiencing.

Here’s why you need the Automated Behavioural Marketing System!

Point #1: “I HAVE SPENT A LOT OF MONEY ON ADS BUT NO GOOD RETURNS”
Behaviour based lead prioritization

A common pain point for companies is the lead generation and grading process. How do you qualify leads that satisfy both marketing and sales? The answer is through lead scoring and grading, which provide benchmarks that indicate whether a lead is interested in your company and a good fit for your product or service. This ensures that leads are of sufficient quality before they get passed on to sales. Even better — these scores and grades are viewable in the system, so you always know who your hottest prospects are.

Point #2: “I CAN’T GENERATE GOOD QUALITY LEADS”
Content Personalisation and Tracking

Understand who your audience is and what channels they’re active on, find a combination of strategies to achieve your goals and achieve automated lead generation step by step. The ability to design a lead generation flow for your business is incredibly powerful, but arguably the most useful feature of marketing automation is that it allows you to personalise your interactions with each lead based upon their personal information and current sales readiness stage. This personalisation actually makes the delivery of marketing materials within a lead generation process more timely, appropriate and targeted. Making campaigns delivered by marketing automation markedly more effective.

Point #3: “I DON’T KNOW HOW TO IMPROVE MY BUSINESS GAP TO INCREASE REVENUE.”
Gap analysis

Examine the current state of your business and compare it with potential or desired outcomes. The system enables you to identify the gaps between your current situation, and where you would like your business to be in the future and thus allows you to develop strategies for closing those gaps to reach your goals and improve your revenue. Determine areas of improvement, weaknesses, business priority and more through the Automated Behavioural Marketing System.

Point #4: “I DON’T KNOW WHICH MARKETING MESSAGE IS THE MOST EFFICIENT TO REACH OUT TO MY PROSPECTS”
Prospect activity tracking

It’s not enough to know your prospect’s industry and job title. You need to know their pain points and motivations to cater your sales talk in a way that will keep them engaged and interested. Marketing automation allows you to go beyond basic demographic information, giving you insight into detailed behavioural data (the pages your prospects are visiting, the types of content they are downloading, and more). View this data in the lead or contact record in your system to see a log of all of your touchpoints with your prospects — and gain unparalleled insight into your prospects’ motivations, interests, and pain points.

74% of marketers say targeted personalization increases customer engagement.

Personalized/targeted emails generate up to 6 times higher revenue per email than do non-personalized emails. (Experian Marketing Services)

Point #5: “I FEEL IT’S DIFFICULT TO BUILD TRUST WITH MY CUSTOMERS DIGITALLY”
Lead nurturing
*Make not physically and digitally

Is it difficult to keep in touch with your customers online? Not at all! Sales and Marketing automation facilitates relationship-building by automatically delivering targeted, personalized messages to prospects over time. The best part about lead nurturing is that the messages appear to be from the assigned sales representative but are all actually set up behind the scenes by marketing. This leaves you free to focus on sales-ready prospects without neglecting the other leads in your pipeline.

Nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads. At the end of the day, you get repeat sales and customer loyalty too!

Point #6: “I DON’T KNOW WHAT MY CUSTOMERS ARE DOING”
Customer behavioural tracking

Why do you need to know? It’s so that you can provide more personalized and relevant sales communications at exactly the right moment. With immediate alerts that tell you when prospects are active on your site, visiting your pricing page, filling out a form, and more, you can not only see when your prospects might be available for a quick call, but you also have a list of their topics of interest.

Research shows that 35-50% of sales go to the vendor that responds first. (InsideSales.com)

Free yourself with automation

Free yourself with the Automated Behavioural Marketing System and get the sales that you are looking for!

Contact us now to get started!`

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